VOGUE PERFORMANCE
A vehicle prestige and performance logo made by Saaj graphics.
Vogue Performance stopped trading from July 2024 onwards.
The logo
Vogue Performance, a vehicle prestige and performance brand, approached me with the exciting opportunity to redesign their logo. With their distinct brand identity and established reputation in the automotive industry, I embarked on this project to create a new logo that would not only capture their essence but also elevate their visual representation.
Project Overview:
Vogue Performance emphasised the importance of maintaining their existing brand recognition while giving it a fresh and modern update. They provided me with a clear set of instructions and a distinct colour palette to guide the redesign process. The challenge was to create a logo that showcased their commitment to both luxury and performance, evoking a sense of elegance and power.
- Name: Vogue Performance
- Type: A vehicle prestige and performance logo
- Objective: Improve the brand ID of a prestigious vehicle company.
- What I did for the project:
- Logo redesign
Features:
- Elegant Typography: I chose a sophisticated typeface for the Vogue Performance logo, blending sharp lines with subtle curves.
- Distinct Colour Palette: The colour palette for Vogue Performance reflects their brand identity and sets them apart from competitors. The combination of deep reds, silver, and metallic accents exudes a sense of high-performance, creating an impactful visual presence.
- Symbolic Iconography: The logo incorporates a symbolic icon that represents the essence of Vogue Performance. The icon combines elements of speed, elegance, and precision, capturing the spirit of the brand.
- Scalability and Adaptability: With careful attention to detail, I ensured that the Vogue Performance logo remains visually striking and legible across different mediums and sizes. Whether it's on vehicles, digital platforms, or printed materials, the logo retains its impact and conveys the desired brand message.